The Swiss population is called upon to participate actively in political decision-making processes through regular campaigns. These campaigns are often concerned with issues that heat up the emotions and lead to ideological battles. Swiss campaign posters, which have influenced opinion making since the beginning of the 20th century, bear testimony to direct democracy. This special form of political propaganda prominently associated with Switzerland is a sensitive indicator of socio-political moods and reflects both national mentalities and global tendencies. Yes! No! Posters for Democracy reveals the visual argumentation strategies and rhetorical approaches that have shaped the Swiss campaign poster