William Eggleston: Morals of Vision

The original Morals of Vision contains eight color coupler prints of Eggleston’s archetypal still lifes, landscapes and portraits which glorify the banal and have since changed the history of color photography. “There is no particular reason to search for meaning,” Eggleston has said of his work in general, a sentiment in contrast with the title Morals of Vision which suggests that there are indeed principles of a kind to be learnt from the images in this book. Yet the lessons in photos including those of a broom leaning again a wall, green grain silos in the fading light, and an off-center electric candle complete with fake wax, remain Eggleston’s own ironic secret.

9 color photographs printed on Phoenixmotion Xantur 115gsm paper from Scheufelen paper mill, mounted on Somerset Book 115gsm paper from St. Cuthbert Mill with PVA adhesive. The type, has been set in Berthold Quality Bemba and Perpetua, in reference to Katy Homans’ original design for William Egglestonґs 1978 book.