Адрес магазина: Санкт-Петербург, Литейный пр., 57

The Package Design Book 6

8684 ₽

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Автор
Издательство	TASCHEN
Год издания	2021
Переплет	Твёрдый
Страниц	512
Формат	237x256 мм
Язык	Несколько языков
ISBN	978-3-83658502-6
Артикул	1148964

Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.

Multilingual Edition: English, French, German

TASCHEN

Taschen - немецкое издательство, специализирующееся на подарочных и коллекционных альбомах по изобразительному искусству, фотографии и моде, кино и истории комиксов. Свой подход книгоизданию компания выражает слоганом «эклектичность и доступность»: Taschen не смущают необычные, порой провокационные, темы, а цены на их книги, как правило, оказываются ниже ожидаемого.

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The Package Design Book 6

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